Having Trouble Holding Onto Recruits?

We all know that network marketing is about recruiting. However, statistics show that 97% of new recruits quit within the first year. What do we, as team leaders, need to do to hold onto our recruits?

 

Many people looking to make money from home are under the impression that it is possible to make a large amount of money with very little effort or time on their part. A lot of MLM companies play to these desires promising quick, easy money. When the money doesn’t magically appear, people are disillusioned and quit.

 

How do we prevent the loss of new recruits? First, we need to make sure we are acting like team leaders; experts in our industry and on our products or services. We need to be able to offer our team training, support and motivation to see them through the rough times. They need to know we are there to help them succeed. They need to know we care about their success. After all, their success is our success.

 

Second, be honest about what is required to succeed in the network marketing industry. Each recruit must make a committment to their success and doing whatever it takes to achieve their goal. Let them know it takes work, time, commitment, and yes, even some money. Like all things in life, one has to work to make money. However, the possibilities of achieving their lifestyle and financial dreams is much greater than with a traditional job. Let your team members know that magic things can happen in network marketing but they must work hard to find the magic.

 

Third, develop a training system that will teach recruits how to succeed. Help your recruits find immediate success. Even small successes will keep people motivated. Not only should we be teaching about our product but we should also be teaching how to market online and offline, teach how to prospect and close over the phone. We should also have resources in place to help our team build web sites and set up auto-responders. It is also a good idea to have a reading list with a variety of motivational books that are available.

 

Lastly, building a business is as much about personal development as business development. We must be willing to help our team become the best they can be, both personally and as business owners as we continue to grow as well.